Sales Promotion and Personal Selling

    The business of Barbie is not an easy business for the reason that dolls are not a necessity; they are more of a luxury or entertainment for girls and collectors. Barbie dolls do not own their own retails, which is the reason for the dolls be easily found in different store as Target, Toys R us and Walt-mart. Promotions in these stores are essentials because they give the opportunity to many consumers to buy the dolls cheaply. Through promotion of products, the company is able to identify their target markets, the promotion of the products have a huge impact on the sales and revenues of the products. In the case of Barbie dolls in order to increase its sales they must employ aggressive advertising since girls and collectors are the target market. Also, they are influenced on what they see on television and if the latest products of Barbie are advertised on television they will most likely ask for their parents or go to buy the doll or accessory in store or online. 

    Barbie dolls and accessories are products which satisfy consumers and for those reason the Mattel is always happy to promote coupons, rebates and premium. These are promotion which can reduce the price of a consumer product or reinforce the decision of consumer buy giving something extra with the product the customer is willing to buy as premium does. Also, we can get from the comfort of our home online sales promotion, people just need to click and buy a product and it will automatically will decrease the product or perhaps it will have the percent off. Mattel always give much in-site product promotion.  Barbie.com is a website designated to promote Barbie's product and accessories. It help consumers to find products in sites or in stores. Also, consumers can have access to many online games and information of new products.

    On the other hand, this is a selling that involves the communication of two people. In this attempt one of the people is influenced by the other. Any time you go to a store you see that sales people or sales associate are waiting for customer to buy their products. These sales people try to convince consumers so that they can get a percent of every sale. However, personal selling have many advantage over the online selling because consumer have the opportunity to see and get information of that product. To obtain a success in personal selling, there are certain steps that need to be follows. These steps are: Generating leads, Qualifying leads, approaching the customer and probing needs, Developing and proposing solutions handling objections, closing the sale and last following up. In the sales of Barbie dolls the retails need to deals with the personal selling because they are the one that have the products in their stores. A part from the retails that sells the dolls and accessories, the company only used personal selling when they sells the product in big number to the retails. Barbie dolls are dolls which sell fast and for that reason they have to manufacture the products.