Advertising and Public Relations

     Advertising is the most important aspect in marketing a product because the marketers of a company distribute new information of the new products of a company. For example, Mattel Inc. is a big company that sells different toy's brands and for that reason advertisements differ for each toy's brand . In Mattel Inc. the most advertised toys is Barbie. This dolls have gain the tittle of the most advertised dolls of all time. Barbie participate in any event that she is invited. From promotion to fashion shows and commercials. Imagine Barbie dolls started to coming out 1959 in T.V commercials and news papers, nowadays, Barbie dolls are advertised every where from the internet to billboard and from billboard to magazine and even movies. Different forms of advertisements are employed by businesses in order to promote their products. 

   The innovation of product is what have make of Barbie a popular dolls among children and collectors. for example, Mattel is always making commercials and promoting Barbie dolls every where specially in fashion show. Mattel Inc. have worked with various clothes designer as Oscar de la Renta and christian Dior. This idea of using Barbie as a model for designers make a great influence in the sales of Barbie dolls, and the promotion of the designers as well. Also, Mattel  give it target what they wants, for example, they give a dolls which might have the role of a doctor, pilot, nurse, singer, lawyer etc and it inspires girls to persevere in their dream of becoming a professional. Is like persuasion of mind with ethics. In addition, Mattel always spend in commercials ads of Barbie, so that the doll becomes more popular. There is always a new commercials for every type of Barbie and accessories that comes out to the market. 

                  BARBIE FIST COMMERCIAL

    what most important is that Mattel try to not get affected with the changes in generations. For example, we are living in a more technological era and what Mattel does is to create products that are located at every generation standard.Now, we have Barbie movies that entertains our children, Barbie games are in computers and in technological toys. Barbie promotions always change but change to fit in every generation or to target it targets. This make people to not forget this doll and to continuing buying it, whether, is to collect it or to give to a girl so that she can play a grown woman role. Barbie doll does not own a retail, so they are sold in many different retails where prices and specials are promoted. sometime Mattel.Inc give out coupons to buy Barbie dolls at a more cheaper price. 

     WHAT HAPPENS WHEN YOU PLAY WITH BARBIE!

   This video is the lasted Mattel.Inc launched in the market in January,2012. In it is promoted how girls feels about playing with Barbie dolls and accessories. Also, it is promoting girls clothes and accessories. The girls seems to be happy in a world pink and full of fantasies that only Barbie give to girls.  

                 THE DIAMOND BARBIE DOLL

   
       This Barbie doll is one that dress is decorated with Diamonds. It is called the "Drag Queen Barbie".