When people think of Barbie dolls they think that they are tangible products. Tangible goods because they can be used and touched. They can also be an intangible good because they are used to make our girls and collectors happy. When we classify Barbie dolls as a product we can say that they fall on the category of Shopping and Unsought product. It is Shopping and Unsought because the consumer makes the effort to buy it and there are always new things and products coming out which require strong advertising to persuade and get the attention of the consumers.
Mattel always try the best they can to satisfy consumers. That is why Barbie have a lot of demands and not only Barbie but others Mattel's products. In Barbie dolls and accessories we have many items to sells to our consumers. There is a great variety of products that make consumers happy. For example, we have the dolls, the cloths, the house, her boyfriend and friends, and much more. In addition Mattel have clothes for grown little girls and furniture to decor a girl's room as is pleased. Barbie doll have have many item to choose from. The product line of Barbie dolls is very expendable that is why many people become collector of any Barbie lines. For example, the holiday Barbie dolls is one of the most famous. Can you imagine how many Barbie doll a collector need to collect from the time of the production of this line? is not difficult to calculate 2012 from 1959. There might be around hundreds of Barbie dolls. A Barbie doll line is what give support to Barbie brand because many consumers have many options to choose from.
Barbie Brand is one of the most recognizable in the world because everybody know what Barbie is. The name of the doll is used as the brand name and the symbol to represent the product. However, in the case of Barbie many people by just seeing a doll or a picture knows that it is a Barbie doll. In that matter the company does not need to worry because the brand of this doll is very popular. It is difficult to not find somebody that does not know about these dolls.
Some time people will see in retails worker from Mattel. Inc working in Barbie area. the reason for this is that the company does not want to risk loses of the product. The dolls are well packet and maintained, however, is better if one of the worker know more about the product. That is why the company want to employ a person who have experience with the product, so that he/she might teach the employees of any company about the product. Also they can assist costumer better.Barbie products have to be well packed and labeled so that the dolls or accessories can look well and persuasive. Also, they have to have the instruction in its packet so that the consumers can used them well and do not get harmed. In addition, all Mattel's products have warranties this can certify the quality of the company's product. It is Mattel job to satisfy it consumers and buyers.
Barbie Shop at the of America
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