when a consumer ask for a girl's toy the first thing that come to mind is a doll. However, which type of doll? there are many but the ideal doll that comes to the mind of a consumer is Barbie.why? Barbie is more than 50 years old in the market and consumer knows that Barbie is not just a simple doll. Barbie has quality and is a durable toy, that makes children dream and think about they future as adults. Also, Barbie is a doll that have change through generation. when thinking of Barbie it makes me think that my mother played with Barbie, and that I want my daughters to play with Barbie too.Consumers always criticize even if a product is good or bad. For that reason exist the consumer decision making process. The good thing is that consumers have many option tto choose from when buying Barbie dolls products. there are big collection of Barbies dolls, DVDs movies, Games, dolls, furniture, accessories and much more.
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