Integrated Marketing Communication

    Barbie dolls they are very popular, however, the reason is that Mattel.Inc always integrated marketing communication. This helps the company to coordinate the advertisements, sale management, public relations direct marketing and sales promotions. Thank to this method Mattel base it advertisement strategies on national, sub-cultural  demographic segment. Mattel try to make sure that people knows about their products not only nationally but also internationally. whereas, many companies are facing international advertisement problems, not including Mattel.Inc, which advertise Barbie and other product correctly. There is not a single person who does not know about any new product that Mattel takes out to the market. The reason is that Mattel have advertisement media variations around the world. These Variation in advertisement helps a company a lot. It is very important to target the consumer correctly. For example, Mattel make commercials indifferent languages so that the audience can understand the commercials.

                                       BARBIE OF THE WORLD

     Girls and collector do not care about the look of Barbie at all. This simple dolls have lead to an innumerable series of Barbie merchandise. Barbie is a doll which have cross boundary globally and for those reason Mattel have implemented a big sale promotion nationally and globally. So, that way Barbie have become popular through the passing decades.we can say that by giving so much promotion to a doll make the price of the product to increase. However, this is not the case of Mattel which always accommodate the price of their products. Another, promotional mix that have help Barbie dolls become so popular is the public relation that the company have implemented.They always trying to have good communication with the press and other medias so that way the can communicate message to consumer, general public, etc. I can tell that Barbie have participated in more fashion shows than some top models out there. This technique is also used internationally because Barbie is a doll that crossed different borders.
     Mattel.Inc is a toy company with many goals to accomplish specially with Barbie dolls brand.To achieve these goals they used three strategies which are: informing, persuading and remaining. Most company used this technique to sets goals but Mattel is one of those that always used this steps. First, inform the general public by presenting a Barbie product, it might be in a commercial, blog, webpage, fairs etc. This catch people attention specially consumers and then persuasion can be implemented by making people thing that the product fulfill their needs which is to make a girl play with Barbie. After, the consumer is persuade or not the sales associates or in any commercial or promotion the information is given. When some sale associate try to persuade you and do not succeed their last task is to reminding the people, consumers or general public about where hey can find the product.It also happens with the commercials and other promotion that as a conclusion they mention the stores where the products can be found. On the other hand, this technique is also similar to AIDA concept of marketing, which require that the sale person attract the Attention, create Interest, kindle Desire and take Action. Most company work differently with this concept, however when using AIDA they work very similar because at the end they just want to sell. 
  Barbie is not a complicated doll to sell but today days is becoming difficult to achieve some goals as cause of the competitions and the advances in technologies. These are the only factors that are affecting Barbie sales. However, Barbie still being number one selling with an average of three dolls every two seconds.






                        BARBIE DOLLS SELLING TECHNIQUE