Sales Promotion and Personal Selling

    The business of Barbie is not an easy business for the reason that dolls are not a necessity; they are more of a luxury or entertainment for girls and collectors. Barbie dolls do not own their own retails, which is the reason for the dolls be easily found in different store as Target, Toys R us and Walt-mart. Promotions in these stores are essentials because they give the opportunity to many consumers to buy the dolls cheaply. Through promotion of products, the company is able to identify their target markets, the promotion of the products have a huge impact on the sales and revenues of the products. In the case of Barbie dolls in order to increase its sales they must employ aggressive advertising since girls and collectors are the target market. Also, they are influenced on what they see on television and if the latest products of Barbie are advertised on television they will most likely ask for their parents or go to buy the doll or accessory in store or online. 

    Barbie dolls and accessories are products which satisfy consumers and for those reason the Mattel is always happy to promote coupons, rebates and premium. These are promotion which can reduce the price of a consumer product or reinforce the decision of consumer buy giving something extra with the product the customer is willing to buy as premium does. Also, we can get from the comfort of our home online sales promotion, people just need to click and buy a product and it will automatically will decrease the product or perhaps it will have the percent off. Mattel always give much in-site product promotion.  Barbie.com is a website designated to promote Barbie's product and accessories. It help consumers to find products in sites or in stores. Also, consumers can have access to many online games and information of new products.

    On the other hand, this is a selling that involves the communication of two people. In this attempt one of the people is influenced by the other. Any time you go to a store you see that sales people or sales associate are waiting for customer to buy their products. These sales people try to convince consumers so that they can get a percent of every sale. However, personal selling have many advantage over the online selling because consumer have the opportunity to see and get information of that product. To obtain a success in personal selling, there are certain steps that need to be follows. These steps are: Generating leads, Qualifying leads, approaching the customer and probing needs, Developing and proposing solutions handling objections, closing the sale and last following up. In the sales of Barbie dolls the retails need to deals with the personal selling because they are the one that have the products in their stores. A part from the retails that sells the dolls and accessories, the company only used personal selling when they sells the product in big number to the retails. Barbie dolls are dolls which sell fast and for that reason they have to manufacture the products.  

Advertising and Public Relations

     Advertising is the most important aspect in marketing a product because the marketers of a company distribute new information of the new products of a company. For example, Mattel Inc. is a big company that sells different toy's brands and for that reason advertisements differ for each toy's brand . In Mattel Inc. the most advertised toys is Barbie. This dolls have gain the tittle of the most advertised dolls of all time. Barbie participate in any event that she is invited. From promotion to fashion shows and commercials. Imagine Barbie dolls started to coming out 1959 in T.V commercials and news papers, nowadays, Barbie dolls are advertised every where from the internet to billboard and from billboard to magazine and even movies. Different forms of advertisements are employed by businesses in order to promote their products. 

   The innovation of product is what have make of Barbie a popular dolls among children and collectors. for example, Mattel is always making commercials and promoting Barbie dolls every where specially in fashion show. Mattel Inc. have worked with various clothes designer as Oscar de la Renta and christian Dior. This idea of using Barbie as a model for designers make a great influence in the sales of Barbie dolls, and the promotion of the designers as well. Also, Mattel  give it target what they wants, for example, they give a dolls which might have the role of a doctor, pilot, nurse, singer, lawyer etc and it inspires girls to persevere in their dream of becoming a professional. Is like persuasion of mind with ethics. In addition, Mattel always spend in commercials ads of Barbie, so that the doll becomes more popular. There is always a new commercials for every type of Barbie and accessories that comes out to the market. 

                  BARBIE FIST COMMERCIAL

    what most important is that Mattel try to not get affected with the changes in generations. For example, we are living in a more technological era and what Mattel does is to create products that are located at every generation standard.Now, we have Barbie movies that entertains our children, Barbie games are in computers and in technological toys. Barbie promotions always change but change to fit in every generation or to target it targets. This make people to not forget this doll and to continuing buying it, whether, is to collect it or to give to a girl so that she can play a grown woman role. Barbie doll does not own a retail, so they are sold in many different retails where prices and specials are promoted. sometime Mattel.Inc give out coupons to buy Barbie dolls at a more cheaper price. 

     WHAT HAPPENS WHEN YOU PLAY WITH BARBIE!

   This video is the lasted Mattel.Inc launched in the market in January,2012. In it is promoted how girls feels about playing with Barbie dolls and accessories. Also, it is promoting girls clothes and accessories. The girls seems to be happy in a world pink and full of fantasies that only Barbie give to girls.  

                 THE DIAMOND BARBIE DOLL

   
       This Barbie doll is one that dress is decorated with Diamonds. It is called the "Drag Queen Barbie".








      

Retailing

              Barbie dolls are sold in different retails. They do not own a retail of they own. For example, Barbie dolls and accessories are sold nationally and internationally in many different stores, which make the sales of Barbie products easily for costumers to find them. Here, in United State we have stores as Wal-Mart, Target, Toy”R”us, etc that sell Barbie dolls and products. However, there is a retail that have called my attention with the sale of Barbie products and that retail is Macy’s.
                Macy’s is a retailing industry that sells product as clothes, shoes, furniture, jewelry, cosmetic, house ware and much more. There are a lot of Macy’s retails in United State that makes it easy for buyers to get in to the store. However, the most famous of all is the one located in Herald Square, New York. In this retail is difficult to find toys other than First Impression teddy bears and baby dolls in the infant department, which is in the 7th. Although, you can find in the area of little girls, Barbie brand clothes as underwear, Pajamas and t-shirts. Macy’s does not sell toys which I think should be nice to have a toy department, so that customers buy toys as Barbie dolls and accessories.
           I went to visit the Macy’s in Herald Square where I noticed that the workers including the ones that works as sale and support associates, treat customers with amiability. They are always saying, Hi, How are you? Macy’s wants customers to feel comfortable in their retails. Macy's want customers to feel comfortable in their retails.Herald Square Macy's is a big, big store, you never get tire of looking and buying. In addition if you get hungry yo can got to one of the many food establishment they have in the retails, as McDonald,Starbucks, Au Bon Pain, etc. I really like this retail because is near all public transportation and tho organization of the store is splendid! When there is not big sale less people go and the store is very organized and fix. The only thing this retail need is a toy department to sell toys as Barbie dolls.

Consumer Decision Making

when a consumer ask for a girl's toy the first thing that come to mind is a doll. However, which type of doll? there are many but the ideal doll that comes to the mind of a consumer is Barbie.why? Barbie is more than 50 years old in the market and consumer knows that Barbie is not just a simple doll. Barbie has quality and is a durable toy, that makes children dream and think about they future as adults. Also, Barbie is a doll that have change through generation. when thinking of Barbie it makes me think that my mother played with Barbie, and that I want my daughters to play with Barbie too.Consumers always criticize even if a product is good or bad. For that reason exist the consumer decision making process. The good thing is that consumers have many option tto choose from when buying Barbie dolls products. there are big collection of Barbies dolls, DVDs movies, Games, dolls, furniture, accessories and much more. 

BARBIE SHANGHAI

          Barbie Shanghai is a barbie store that was created for Barbie collectors and people that like Barbie dolls. It was in 2011 when this store open its doors to the public. In there you will find, Spa, Restaurants, Barbie Products, Barbie Dolls, Clothes and much more. If you traveling to China and you have time, go visit this store so that nobody tells you about it.

  
                            THE COCKTAILS                 

THE BOUTIQUE 

 THE LOBBY

 THE LOBBY

 DO YOU NAILS AS BARBIE.

 LET'S PLAY WITH BARBIE DOLLS

THE BIGGEST COLLECTION OF BARBIE DOLLS

   LET'S READ SOMETHING





OUTSIDE THE STORE...