Ethics & Social Responsibility

             Mattel, Inc. is the worldwide leader in the design manufacture and marketing of toys. They are compromised with the best-selling brand as Barbie. Since her introduction Barbie became one of Mattel number one girls’ brands in the world. Mattel has sold more than 1 billion Barbie dolls in more than 100 countries. Today, Barbie line include accessories, software and a large variety of licensed products such as books, apparel, food, home furnishing, electronics and movies. As cause of, products and the business environment Mattel claim to take a stand on ethics and social responsibilities. This is because the company’s products are designed primarily for children and it is responsible for social concerns about the rights of children.  Mattel is always aware of how complicated business transaction can be as cause of the international environment. Also, Mattel is conscious about the different legal systems and cultural expectations that might cause ethical conflicts. Another thing is the use of technology may present ethical dilemmas when it comes to privacy.  For those reason Mattel always try to the best for the customers and the company. Dealing with social responsibility is what Mattel does the best, Mattel always tries to makes people happy and their employees. They give, they promote and they help. One example, of a recent social responsibility which is more than a social responsibility is the bald Barbie which will be a friend of Barbie will be donated to hospital treating children affected by hair loss in USA and Canada. The company will also make monetary donations for Children’s Cancer and the Alopecia Areata Foundation.

                  On the other hand Mattel Inc. is making serious commitment to business ethics in it dealing with others industries. In 1997, the company completed its first full ethics audit of each of its manufacturing sites as well. The audit revealed that the company was not using child labor or forced labor, a problem plaguing other overseas manufacturers. An example, of how Mattel deals with its unethical problem was the toys that were made in China which have problems with lead painting and choking hazard. They took all of them out of the market including Barbie dolls and accessories. Then they began cutting relation with foreign countries manufactures that cut specification in the product. Mattel, Inc priority is to make people feel secure when buying their products, not insecure. So, this what make the company strong their ethical and social responsibilities behaviors.