Segmenting and Targeting Markets

      Barbie dolls is not product in the market that is needed for a consumer to survive. However, many parent gives or buys these dolls to their daughters in order to make them happy and for them to growth in a childhood full of fantasies. Barbie dolls are unique, for those reason there still very popular among girls and collectors. Barbe dolls market segmentation is very important in the success of the dolls. Every costumer or consumer have different needs, which are to be fulfilled with different Barbie dolls that Mattel.Inc offer. Not only with Barbie dolls with help consumer with the want the Brand have many products to choose from as accessories, clothes, furniture and much more. That is why Marketers know what a costumer want or need when they choose Barbie brand.

     The Based for segmenting consumer Market are easy to identify in the Market of Barbie dolls. Geographically Barbie dolls are the more internationalized dolls of all epoch this characteristic have given them more popularity through the passing time. Barbie dolls are sold out every where and many retails sell them nationally and internationally. It is good to know that in Geography Segmentation Barbie does not have problem. Another segmentation that the company focus is the demography, most commercials targets are little girls. In most of Barbie commercial we can see that there is a girl or more playing with Barbie dolls.They are the most important target market because they always want to makes they parents to buy them a new dolls. I haven see a commercial where a collector is seen or shown, however, at the end of most of the commercial they might tell where the dolls can be found. There are more girl than collector in the entire world, as a result most targets are little girls.