Monday, September 10, 2012

Strategic Planning for Competitive Advantage


                                                                                     Mattel has been always successful with its toys. However, the brand that stands out the most is Barbie as causes of the variety this doll provide. This doll has not only received the love of girls from the United States but also from all around the world. Barbie has become through the years a doll more specific for collectors, but that does not mean that a girl cannot play with them. For more than 50 year Mattel Inc. have had a good relationship with it suppliers, thus, more than ever Barbie Brand is selling. 
                   The reason for Barbie to never go down is that Mattel maintain a variety of different types of dolls, accessories, clothes, houses, games and even movies. Those are things that can make the childhood of a girl diverse and entertained. But, not only have these things contributed to the popularity of Barbie, the qualities of the dolls have satisfied the needs of the consumers. Therefore, Mattel Inc. is trying to avoid the low cost manufacture in foreign countries, such as China to make toy that are more durable and healthy for a kids. Barbie is a time classic doll; the brand is stronger than others brands. Even when the competition of dolls in the last years has been strong, Barbie has maintained it rank on the tops. It is estimated that Barbie is sold in more than 150 countries and that every second three Barbie dolls are sold.                       This doll has appeared in movie such as Toy Story 2 and 3. Barbie is becoming popular in the matter of costumes, make up etc. Also, Barbie debuted in fashion shows as Lakme Fashion week of 2009, where the popularity of the brand increased. Barbie might not have their own store but they are sold in any retail or in various websites such as:

It time to get ready because new  Barbie dolls are coming out. Also, movies as Barbie The princess and The pop star and much more. 


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