Mattel has been always successful with its toys. However,
the brand that stands out the most is Barbie as causes of the variety this doll
provide. This doll has not only received the love of girls from the United
States but also from all around the world. Barbie has become through the years
a doll more specific for collectors, but that does not mean that a girl cannot
play with them. For more than 50 year Mattel Inc. have had a good relationship
with it suppliers, thus, more than ever Barbie Brand is selling.
The reason for
Barbie to never go down is that Mattel maintain a variety of different types of
dolls, accessories, clothes, houses, games and even movies. Those are things
that can make the childhood of a girl diverse and entertained. But, not only have
these things contributed to the popularity of Barbie, the qualities of the
dolls have satisfied the needs of the consumers. Therefore, Mattel Inc. is
trying to avoid the low cost manufacture in foreign countries, such as China to
make toy that are more durable and healthy for a kids. Barbie is a time classic
doll; the brand is stronger than others brands. Even when the competition of
dolls in the last years has been strong, Barbie has maintained it rank on the
tops. It is estimated that Barbie is sold in more than 150 countries and that
every second three Barbie dolls are sold. This doll has appeared in movie such
as Toy Story 2 and 3. Barbie is becoming popular in the matter of costumes,
make up etc. Also, Barbie debuted in fashion shows as Lakme Fashion week of
2009, where the popularity of the brand increased. Barbie might not have their own
store but they are sold in any retail or in various websites such as:
It time to get ready because new Barbie dolls are coming out. Also, movies as Barbie The princess and The pop star and much more.
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